Why understanding your data is key to email marketing

We’ve all written emails, right? Pages of them. Long wordy paragraphs have taken the place of good old fashion letter writing. But in this digital age where email is being used to attract, communicate and instill a response, how should we use it differently? It may not be what you think.. The starting point is not …

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Why traditional print still has a place

It is reported that on average, around 55% of visitors to your website spend less than 15 seconds reading it before they leave. Social media posts are scrolled through at speed and attention spans have fallen by 33% over the last 15 years. Whilst digital platforms allow you to reach your audience frequently and cost-effectively, …

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