Networking – the perils, pitfalls and privileges of finding a great group

As someone who is ultra-confident sitting in a small setting and talking about things that are important to me – family, work, ambitions, friendships – walking into a room full of strangers (strangers to me but all whom seem to know each other!) and being expected to just casually walk up to one of these beings and start a conversation, is terrifying. However, I think I’ve found the secret…READ ON

Why it is so important to understanding your Customers’ Journey and Experience

As a consumer, there’s nothing more frustrating than once you’ve made your purchase either (a) being forgotten about for all eternity, (b) being bombarded with more sales promotions straight away, or (c) feeling like the company just wants as much from you as possible – without any understanding of what you need or want. READ MORE