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How can we all get the ‘X’ factor?

I spend a lot of my time looking at weblogs, videos and articles from public speakers on marketing with a view to constant learning, but in reality they are – on the whole – telling me all the things I already know, and I am wondering how come they are making their fortunes talking about it, while the rest of us are making a living actually doing it. So here’s my tips… READ ON

It’s all about the (life) style!

The emerging trends in advertising at the moment means we have seen a move away from bleating about “great customer service” and “top quality products” and much more into a subliminal (or not) message around lifestyle and the impact buying this product or service will have on you, your family, your time (WeBuyAnyCar have hit the nail on the head) – and status. CLICK HERE to see the video.