Why your marketing strategy needs Evergreen Content

Evergreen Content is good for your website because it never dates. It is most often a resource that will resonate with your audience for many years. And it is important for your site’s SEO too. Search engines like content that has a long shelf life, and they can detect it. The benefits of investing in …

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When is a sales funnel not a funnel?

When its straight forward common sense! As with ANY relationship there are elements of introductions, getting to know someone and trusting your instincts as to whether you want to have anything to do with them… The same goes for businesses and customers. There needs to be ‘means’ and ‘motivation’ to take it further. Here are …

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How do you track your marketing? Here’s 10 Google Analytics tools to try

Google Analytics offers a wide range of tools to measure traffic, visitorengagement, social media activity and more. Google Analytics is the ultimate free tool for measuring website performance. Butare you getting the most out of it? Using basic features to gauge traffic isdefinitely useful, but Google Analytics also offers a number of advanced metricsthat provide …

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