Use a more targeted approach within MailChimp

We all know how key your database is to your business, and how you communicate with them is more important still. A blanket message is clearly not going to hit the right message to the right audience, so you need to segment and organise your data contacts accordingly.Tags are labels you create to help organize your contacts. Tagging lets you bring your own contact structure into MailChimp and label contacts based on data only you know about them. Tags are highly customisable, so you can create and assign them as you see fit.In this article, you’ll learn the basics of tags and how you can use them to organize your audience.

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