Benefits of using a Marketing Agency rather than recruiting?

One of the reasons I set up my marketing agency was that more and more of my colleagues and friends who ran businesses complained about the recruitment process – the time and effort it takes to write and place an ad, sift through the cvs, plan and execute the interviews.. then waiting for notice periods …

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Back to basics: why review your marketing strategy?

Sometimes, taking a time out to review your marketing strategy can steer you in a more prosperous direction. It can help you identify inconsistencies, increase your visibility in the marketplace and reveal missed opportunities – not to mention bring in more leads. That is why the start of a new year is the perfect time …

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Why your marketing strategy needs Evergreen Content

Evergreen Content is good for your website because it never dates. It is most often a resource that will resonate with your audience for many years. And it is important for your site’s SEO too. Search engines like content that has a long shelf life, and they can detect it. The benefits of investing in …

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When is a sales funnel not a funnel?

When its straight forward common sense! As with ANY relationship there are elements of introductions, getting to know someone and trusting your instincts as to whether you want to have anything to do with them… The same goes for businesses and customers. There needs to be ‘means’ and ‘motivation’ to take it further. Here are …

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